Australia: Plain Pack Bill

April 7, 2011

The Australian Government has released a proposal legislative bill for plain packaging, as well as a consultation paper. The documents propose specific requirements for plain packaging, including pack colour, font size, as well as restrictions on the colour of cigarettes themselves. The documents also describe new research conducted on behalf of the Australian government.

In April 2010 the Australian Government announced that all tobacco products sold in Australia would be required to be sold in plain packaging by 1 July 2012. The Government’s legislative proposal on plain packaging aims to prevent tobacco advertising and/or promotion on tobacco product packaging in order to: 1) reduce the attractiveness and appeal of tobacco products to consumers, particularly young people; 2)  increase the noticeability and effectiveness of mandated health warnings; 3) reduce the ability of the tobacco product packaging to mislead consumers about the harms of smoking; and 4) through the achievement of these objectives in the long term, as part of a comprehensive suite of tobacco control measures, contribute to efforts to reduce smoking rates.

To enable full stakeholder and community engagement in the process, the exposure draft of the Bill and the Consultation Paper are being released for public comment. The Consultation Paper outlines the Government’s approach to implementing plain packaging, its response to design testing and targeted consultations, and provides an explanation of the key provisions of the exposure draft Tobacco Plain Packaging Bill 2010.

The proposed bill and consultation paper can be viewed at: Submissions must be received by the Department of Health and Ageing by 5.00pm, 6 June 2011.

Source: Australian Government, Department of Health and Ageing (April 2011)