In 2011, Denmark announced that all tobacco products would soon be required to carry a pictorial health warning. The labelling requirements were initially outlined on February 28, 2011, and amended on May 2, 2011. All cigarette packages were required to have pictorial warnings by February 15, 2012. Other tobacco products were required to display the warnings by August 15, 2012.
Pictorial health warnings are required to cover 30% of the front of the pack, and 40% of the back of the pack. Overall, 35% of the pack space is appropriated to health warnings. Fourteen pictorial health warnings are rotated on cigarette packages.
Denmark prohibits misleading terms such as “light” and “mild” from appearing on packages.
2012 to Present**
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