Ireland introduced text-only warnings on cigarette packaging in 2003, with revisions to make the warnings bilingual (English and Gaelic) in 2008. The text warnings covered 45% of the front and 58% of the back of all cigarette packages.
In December 2011, the Irish Government approved regulations requiring pictorial health warnings on smoked tobacco products effective February 1, 2013. Packages were required to bear one of two text-only warnings, occupying at least 32% of the front of the pack, and one of 14 pictorial warnings, occupying at least 45% of the back of the pack.
Ireland adopted EU regulations to implement 65% pictorial warnings on the front and back of the pack, effective May 20, 2016 at the manufacturer level. Retailers will be given 1 year (until May 20, 2017) to transition from the existing packages to those displaying the new warnings. Three different sets of 14 images will be rotated every 12 months.
Ireland approved a plain packaging bill on March 10, 2015, and a commencement order was signed on March 28, 2017. Plain packaging regulations will come into force for manufacturers on September 30, 2017. Retailers will be given 1 year (until September 30, 2018) to sell existing stock.
Legislation and Regulations
Ireland’s Legislation Library
Plain Packaging Reports, Publications & Presentations
Ireland’s Plain Packaging Document Library
2013 to Present**
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