New Zealand implemented pictorial health warnings in February 2008. Health warnings are required to cover 30% of the front and 90% of the back of all cigarette packages. All warnings are written in both English and Maori, the two official spoken languages of New Zealand. Two sets of 7 warnings are rotated every 12 months.
The New Zealand Parliament passed plain packaging legislation on September 8, 2016, and released final regulations in June 2017. Plain packaging regulations will come into force at the manufacturer level on March 14, 2018. Retailers will be given 12 weeks to transition to standardised (plain) packaging.
As of June 6, 2018, all tobacco products in New Zealand will be required to be sold in dark brown/green coloured packaging, with no company logos/imagery and the same font for all brands. The packages will have new, larger warnings that cover at least 75% of the front of the package, and 100% of the back.
Health Warning Reports, Publications & Presentations
New Zealand’s Health Warning Document Library
Plain Packaging Reports, Publications & Presentations
New Zealand’s Plain Packaging Document Library
New health warning images coming soon!
2008 to 2018**
** The images contained in this gallery are subject to New Zealand’s copyright laws. Any duplication, reproduction, or use without the express consent of said party is prohibited. Countries should be contacted individually for usage of images.