Thailand first implemented pictorial health warnings in March 2005. Overall, 55% of the package space was appropriated to health warnings; and a set of 6 warnings were rotated on cigarette packages. Thailand has since updated health warnings regularly. In 2006, a new set of 9 warnings were put in place. In 2009, a new set of 10 health warning images were released.
In June 2014, a Thailand court approved new regulations requiring larger graphic health warnings, and a quit-smoking hotline number on packages. The new warnings are required to cover 85% of both sides of cigarette packages. Retailers were given until September 2014 to comply with the new measures.
Thailand prohibits the terms “light” and “mild” from appearing on packages. In June 2011, Thailand released an amendment of previous regulations banning the use of additional words or terms which convey attractiveness such as “cool”, “ice”, “frost”, “crisp”, “fresh”, “mint”, “mellow”, “rich”, “smooth”, “natural”, “special”, “genuine”, “luminous”, “extra”, “premium” and other terms with similar meaning. These regulations were set to come into effect in December 2011.
Health Warning Reports, Publications & Presentations
Thailand’s Health Warning Document Library
Plain Packaging Reports, Publications & Presentations
Thailand’s Plain Packaging Document Library
2014 to Present**
2006 to 2009**
2005 to 2006**
** The images contained in this gallery are subject to Thai copyright laws. Any duplication, reproduction, or use without the express consent of said party is prohibited. Countries should be contacted individually for usage of images.