New images on Brazilian packs

June 2, 2008

On May 27th, the Brazilian Ministry of Health introduced the new images that will be rotated on cigarette package warning labels as well as in point of 

sales advertisements.  This is Brazil’s third round of images and was developed based on research with men and women in the 18-24 year-old age
group from different educational backgrounds.  The research helped the Ministry of Health develop Brazil’s most aversion-generating images to date…

Link to Brazilian National Cancer Institute report (in Portugese)